No external tubes.

No cords.

No dangling bottles.

Why Willow?

Willow is the only wearable breast pump that fits in your bra, moves with you, and goes wherever the day takes you.

Get a move on.

Walk around, use your hands, lean back, or relax. Willow lets you keep doing the little things while you pump. And that’s huge.

Pump undercover.

Willow tucks inside your bra and works quietly while you go about your day. So you can finally pump without the need for a private place.

Keep it simple.

No more scavenger hunts for missing pump pieces. Fewer parts means you’ve got less to track down and clean up.

Stay in sync.

Every aspect of Willow—from the pump’s smart design to the milk-tracking app—is designed to keep you in the know.

Willow is for women.

Exceptional women are everywhere. We’re inspired by their stories and committed to helping them balance motherhood and womanhood in the modern world. Because in our do-it-all culture, women need a breast pump that can keep up. That’s why we created Willow, and we’re here to help.


What Women Are Saying About Willow

While pumping, I was able to move around and do stuff like prepare breakfast and load the dishwasher. Revolutionary—totally liberating.

Jennifer P.

Queens, New York

It was simple to get set up and start pumping, which helped me to save time. Also, it was light and easy to transport! While I was pumping, I felt freer and more comfortable. I didn't have to hold things, check the bottle, or hunch over.

Stacey S.

Brooklyn, New York

Really like that it gives me flexibility. I have used it in public and it makes life easier and a lot more freeing. If I want to get a glass of water or use the restroom—I can do that! I can pump while I am with my baby. I can pick her up and play with her.

Lauren W.

Brooklyn, New York

I was able to pump while I helped my older kid do a puzzle on the floor and then went to make a cup of tea. Then the baby cried, and I was able to go and pick her up without a second thought. That's a game changer! I comforted her, provoking a new milk let-down, and then I was able to nurse and pump at the same time.

Dorothy M.

New York, New York

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