4.1
Rated 4.1 out of 5 stars
534 Reviews

Willow 360 Wearable Breast Pump

$499.99

Willow 3.0 is now Willow 360! New name, same leak-proof pumping freedom in any position.


What hasn’t changed? Willow 360 is still the only hands-free breast pump that’s 100% leak-proof — built with a patented latch that makes it possible to bend over, lay down, or run around without wasting a drop. It’s fully in-bra with no bulky motor, app-controlled from phone or Apple Watch, and compatible with hygienic self-sealing milk bags (they’re ready to store when removed from the pump) or reusable containers.


Pump purchase includes exclusive access to 360 Care, a personalized support program designed to set you up for pumping success.


What makes the Willow 360 Breast Pump Different?

  • Designed with a leak-proof latch that enables 360° of movement
  • Compatible with self-sealing, totally hygienic milk bags that can go straight in the fridge or freezer
  • Access to a Willow Mom Coach for virtual support with sizing, alignment, and more (they can even connect you with an LC)
  • Only wearable pump that can be controlled via Apple Watch
  • Built with hospital-grade suction
  • Clinically tested and FDA-approved

Key features of the Willow 360 Pump:

  • Totally in-bra with a shape that mimics the breast for discretion
  • 7 levels of smart, hospital-grade suction (up to -245mmHG)
  • Smart Suction technology detects letdowns to automatically switch between stimulation and expression
  • Rechargeable battery that lasts up to 5 pumping sessions
  • Compatible with self-sealing breast milk storage bags (360° leak-proof mobility) or reusable containers (leak-proof up to 180°)
  • Built-in sensors send real-time milk volume data to the Willow app
  • Dishwasher-safe with just two parts to clean
  • Made without BPA for a safer pumping experience

Want to know more about the Willow 360 Pump? Visit our FAQs.


Pump kit includes 21mm inserts & 24mm flanges
Check your size with our size guide
$499.99
$519.98
Includes a Pump Kit + Sizing Inserts (+$19.99)
Includes a Pump Kit + additional Flanges (+$19.99)
Free shipping on all pumps

2 ways to pays with

Insurance & HSA/FSA

  • FSA/HSA reimbursements eligible
  • Purchase with insurance coverage. Verify eligbility

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FAQs

How is Willow 360 different from Willow 3.0?

Willow 3.0 is now Willow 360! We changed its name because no other pump provides 360° mobility, making it possible to live life from every angle. In addition, moms who pump with Willow 360 have access to 360 Care, a personalized support program dedicated to supporting onboarding, sizing, and more. (What didn’t change? Willow 360 is still the only pump that’s Apple Watch-controlled and compatible with totally hygienic, self-sealing bags or reusable containers.)

How is Willow 360 different from other wearable pumps?

Willow 360 is the only wearable pump that’s 100% leak-proof when using our Spill-Proof Milk Bags. There are other wearable pumps that imitate this in-bra design but do not offer 360° of true leak-proof mobility.

It's also the only in-bra wearable pump that offers two ways to pump and store your milk — choose from the leak-proof, self-sealing, ready-to-store milk bags, or reusable containers. The reusable containers are leak-proof up to 180°.

What is Willow 360 Care?

It can take a while to get the hang of wearables — and Willow 360’s leak-proof latch may feel different than what you’re used to. So we designed our support program to help set you up for success. It includes a virtual session with a Willow Mom Coach for personalized onboarding support, extra sizing inserts if you need them, and recommended content on all things pumping with Willow. Your Coach can also connect you with a lactation consultant from SimpliFed.


Getting started is simple. After purchasing your Willow 360, we’ll send you an email with instructions for scheduling your 1:1 appointment, as well as more detail about the program.

How do I use the Willow 360 Pump?

With Willow 360 Care, you can book a virtual session with an Onboarding Coach to get up to speed on assembly, sizing, positioning, and more. The program also offers access to expert-backed articles and videos to help set you up for success.


What are the differences between Willow 360 and Willow Go?

Willow 360 offers complete leak-free mobility when pumping with our Spill-Proof Milk Bags. With its patent-pending latch technology, you can pump in any position, from bending over to laying down. Willow Go does not offer the same 360° mobility — instead, it offers 45° of leak-proof mobility for moms who will not be moving as much when pumping.

Willow 360 also offers more milk storage options. It’s compatible with our Spill-Proof Milk Bags and reusable containers, while Willow Go is only compatible with reusable containers.

Both pumps are app-connected, but Willow 360 is built with smart sensors that send real-time output information to the app — allowing you to track your milk volume while you pump. When pumping with Willow Go, you can enter your volume manually. Finally, you can manage your session from your Apple Watch when using Willow 360, while Willow Go can only be controlled via the app on your phone.

Check out our comparison page for more, or take our pump quiz to decide which pump is right for you.

Is Willow 360 covered by insurance?

Most moms get up to 40% (as much as $159) off their Willow 360 pump and accessories through insurance. Use our Insurance Verifier to check your coverage and purchase your discounted pump.

As you navigate through this process, start with our guide on how to get a breast pump covered by your insurance. It gives you all the questions that you need to take to your insurance provider to understand how to obtain coverage and the costs involved.

Can I use my HSA/FSA on Willow 360?

Yes, you can. Simply pay for your breast pump, milk bags and accessories using your FSA/HSA debit card at checkout, or pay with another credit card and submit your receipt to your plan administrator for reimbursement.

Do you offer financing on Willow 360?

Yes! We partner with Affirm to offer split pay and installment payment plans for the Willow Wearable Breast Pump. Learn more about our financing options.

Do I need to use Milk Bags with Willow 360?

No, Willow 360 is the only pump that offers the option to pump into Spill-Proof Milk Bags or Reusable Containers. Milk Bags enable total 360 degree mobility, while Containers offer 180 degree mobility (more than other wearable pumps!)

What does the Willow app do?

Our easy-to-pair app lets you control your pump and track your milk output in real time, plus view your breast pumping history. You can also access research-backed content and book sessions with experts for personalized pumping, feeding, and postpartum support.


The app is available for iOS 14 and higher and Android OS 10 and higher.


Check the list of compatible devices to see if your phone can be used with the Willow pump app.

What can I do with the Willow app for Apple Watch?

Start and pause your pumps, increase and decrease suction, track your pumping session in real-time, check your pumps’ battery levels, and connect with experts for personalized pumping and feeding guidance.


When Willow 360 isn’t in use, glance down at your watch to see when you last pumped. Willow 360 for Apple Watch is compatible with watch OS 8 and above, and Apple Watch Series 3 or later.

Can I pump using my Apple Watch and leave my phone at home?

No. Willow 360 for Apple Watch is a companion app, meaning that it uses data from the Willow 360 app on your mobile phone. Therefore, your phone will need to remain within ~30 feet of your watch during your session.

Does Willow 360 work with larger breast sizes?

Yes. Willow was designed to work with larger breast sizes including G and H bra cups. (Plus, your flange size and your breast size are not necessarily related, since pump fit is dependent on the width of your nipple, not the size of your cups!)


We strongly recommend measuring yourself to determine your Willow flange and insert size, as it might be different from other pumps you’ve used. You can book a virtual onboarding session through 360 Care for support with sizing, and to receive additional inserts if you need them.


Visit our sizing guide or check out our exhaustive guide on how to measure your flange size which includes pro tips from Willow’s lactation consultants.

Do I need a special bra for Willow 360?

No. But Willow 360 works best with a pumping or nursing bra that’s snug and stretchy (no underwire!) with full coverage so just the top of the pumps peek out. Avoid bras with underwire or padding. The Daily Pumping Bra is designed specifically for Willow pumps, making it a great choice for optimal comfort and output.

What do you mean by hospital grade suction strength?

We know every ounce matters when it comes to pumping and breastfeeding, so we engineer our pumps to optimize milk expression. Willow 360 has a suction range and strength (up to ~245mmHG) that is comparable with traditional double electric and hospital-grade pumps

Will Willow 360 still work if I produce more than four ounces on each side?

Our Spill-Proof Milk Bags and Reusable Containers hold up to 4 oz of milk (8 oz total). Willow 360 automatically shuts off when your Milk Bag or Container is full. If you pump more than 4 oz in a single session, you can easily switch out the bag or empty the container and continue pumping.

Does Willow 360 have a warranty?

Yes! Willow 360 is covered under a 12 month warranty from the purchase date, and pump accessories — all replaceable pump parts including but not limited to flanges, FlexTubes™, containers, milk bags, diaphragms, duckbills, chargers and sizing inserts — are covered under a 90 day warranty. Please review our warranty policy.

Since breast pumps are single-user devices, use by more than one person, including purchasing second hand, will invalidate the warranty. Please keep your original proof of purchase from onewillow.com or an authorized retailer as it is required to exercise your warranty.

Willow cannot be used with any charger that is not provided with the pump or purchased as an accessory from Willow. Usage of third-party charging accessories is unsafe, may cause serious damage to your pump, and will invalidate the warranty.

Can I return Willow 360?

Breast pumps and accessories are regulated as single-user products, and cannot be returned once the safety seal has been broken. See our returns policy.

You can return an unopened Willow Pump within 60 days of the purchase date. If you decide to return your unopened pump or accessories, you must contact us to start the return process and to obtain a RMA number. Please review our return policies.

Only Willow 360 pumps purchased from onewillow.com may be returned directly to us. For products purchased from our retail partners, please follow their instructions.

FAQs

How is Willow 360 different from Willow 3.0?

Willow 3.0 is now Willow 360! We changed its name because no other pump provides 360° mobility, making it possible to live life from every angle. In addition, moms who pump with Willow 360 have access to 360 Care, a personalized support program dedicated to supporting onboarding, sizing, and more. (What didn’t change? Willow 360 is still the only pump that’s Apple Watch-controlled and compatible with totally hygienic, self-sealing bags or reusable containers.)

How is Willow 360 different from other wearable pumps?

Willow 360 is the only wearable pump that’s 100% leak-proof when using our Spill-Proof Milk Bags. There are other wearable pumps that imitate this in-bra design but do not offer 360° of true leak-proof mobility.

It's also the only in-bra wearable pump that offers two ways to pump and store your milk — choose from the leak-proof, self-sealing, ready-to-store milk bags, or reusable containers. The reusable containers are leak-proof up to 180°.

What is Willow 360 Care?

It can take a while to get the hang of wearables — and Willow 360’s leak-proof latch may feel different than what you’re used to. So we designed our support program to help set you up for success. It includes a virtual session with a Willow Mom Coach for personalized onboarding support, extra sizing inserts if you need them, and recommended content on all things pumping with Willow. Your Coach can also connect you with a lactation consultant from SimpliFed.


Getting started is simple. After purchasing your Willow 360, we’ll send you an email with instructions for scheduling your 1:1 appointment, as well as more detail about the program.

How do I use the Willow 360 Pump?

With Willow 360 Care, you can book a virtual session with an Onboarding Coach to get up to speed on assembly, sizing, positioning, and more. The program also offers access to expert-backed articles and videos to help set you up for success.


What are the differences between Willow 360 and Willow Go?

Willow 360 offers complete leak-free mobility when pumping with our Spill-Proof Milk Bags. With its patent-pending latch technology, you can pump in any position, from bending over to laying down. Willow Go does not offer the same 360° mobility — instead, it offers 45° of leak-proof mobility for moms who will not be moving as much when pumping.

Willow 360 also offers more milk storage options. It’s compatible with our Spill-Proof Milk Bags and reusable containers, while Willow Go is only compatible with reusable containers.

Both pumps are app-connected, but Willow 360 is built with smart sensors that send real-time output information to the app — allowing you to track your milk volume while you pump. When pumping with Willow Go, you can enter your volume manually. Finally, you can manage your session from your Apple Watch when using Willow 360, while Willow Go can only be controlled via the app on your phone.

Check out our comparison page for more, or take our pump quiz to decide which pump is right for you.

Is Willow 360 covered by insurance?

Most moms get up to 40% (as much as $159) off their Willow 360 pump and accessories through insurance. Use our Insurance Verifier to check your coverage and purchase your discounted pump.

As you navigate through this process, start with our guide on how to get a breast pump covered by your insurance. It gives you all the questions that you need to take to your insurance provider to understand how to obtain coverage and the costs involved.

Can I use my HSA/FSA on Willow 360?

Yes, you can. Simply pay for your breast pump, milk bags and accessories using your FSA/HSA debit card at checkout, or pay with another credit card and submit your receipt to your plan administrator for reimbursement.

Do you offer financing on Willow 360?

Yes! We partner with Affirm to offer split pay and installment payment plans for the Willow Wearable Breast Pump. Learn more about our financing options.

Do I need to use Milk Bags with Willow 360?

No, Willow 360 is the only pump that offers the option to pump into Spill-Proof Milk Bags or Reusable Containers. Milk Bags enable total 360 degree mobility, while Containers offer 180 degree mobility (more than other wearable pumps!)

What does the Willow app do?

Our easy-to-pair app lets you control your pump and track your milk output in real time, plus view your breast pumping history. You can also access research-backed content and book sessions with experts for personalized pumping, feeding, and postpartum support.


The app is available for iOS 14 and higher and Android OS 10 and higher.


Check the list of compatible devices to see if your phone can be used with the Willow pump app.

What can I do with the Willow app for Apple Watch?

Start and pause your pumps, increase and decrease suction, track your pumping session in real-time, check your pumps’ battery levels, and connect with experts for personalized pumping and feeding guidance.


When Willow 360 isn’t in use, glance down at your watch to see when you last pumped. Willow 360 for Apple Watch is compatible with watch OS 8 and above, and Apple Watch Series 3 or later.

Can I pump using my Apple Watch and leave my phone at home?

No. Willow 360 for Apple Watch is a companion app, meaning that it uses data from the Willow 360 app on your mobile phone. Therefore, your phone will need to remain within ~30 feet of your watch during your session.

Does Willow 360 work with larger breast sizes?

Yes. Willow was designed to work with larger breast sizes including G and H bra cups. (Plus, your flange size and your breast size are not necessarily related, since pump fit is dependent on the width of your nipple, not the size of your cups!)


We strongly recommend measuring yourself to determine your Willow flange and insert size, as it might be different from other pumps you’ve used. You can book a virtual onboarding session through 360 Care for support with sizing, and to receive additional inserts if you need them.


Visit our sizing guide or check out our exhaustive guide on how to measure your flange size which includes pro tips from Willow’s lactation consultants.

Do I need a special bra for Willow 360?

No. But Willow 360 works best with a pumping or nursing bra that’s snug and stretchy (no underwire!) with full coverage so just the top of the pumps peek out. Avoid bras with underwire or padding. The Daily Pumping Bra is designed specifically for Willow pumps, making it a great choice for optimal comfort and output.

What do you mean by hospital grade suction strength?

We know every ounce matters when it comes to pumping and breastfeeding, so we engineer our pumps to optimize milk expression. Willow 360 has a suction range and strength (up to ~245mmHG) that is comparable with traditional double electric and hospital-grade pumps

Will Willow 360 still work if I produce more than four ounces on each side?

Our Spill-Proof Milk Bags and Reusable Containers hold up to 4 oz of milk (8 oz total). Willow 360 automatically shuts off when your Milk Bag or Container is full. If you pump more than 4 oz in a single session, you can easily switch out the bag or empty the container and continue pumping.

Does Willow 360 have a warranty?

Yes! Willow 360 is covered under a 12 month warranty from the purchase date, and pump accessories — all replaceable pump parts including but not limited to flanges, FlexTubes™, containers, milk bags, diaphragms, duckbills, chargers and sizing inserts — are covered under a 90 day warranty. Please review our warranty policy.

Since breast pumps are single-user devices, use by more than one person, including purchasing second hand, will invalidate the warranty. Please keep your original proof of purchase from onewillow.com or an authorized retailer as it is required to exercise your warranty.

Willow cannot be used with any charger that is not provided with the pump or purchased as an accessory from Willow. Usage of third-party charging accessories is unsafe, may cause serious damage to your pump, and will invalidate the warranty.

Can I return Willow 360?

Breast pumps and accessories are regulated as single-user products, and cannot be returned once the safety seal has been broken. See our returns policy.

You can return an unopened Willow Pump within 60 days of the purchase date. If you decide to return your unopened pump or accessories, you must contact us to start the return process and to obtain a RMA number. Please review our return policies.

Only Willow 360 pumps purchased from onewillow.com may be returned directly to us. For products purchased from our retail partners, please follow their instructions.

4.1
Rated 4.1 out of 5 stars
Based on 534 reviews
Total 5 star reviews: 290 Total 4 star reviews: 123 Total 3 star reviews: 36 Total 2 star reviews: 36 Total 1 star reviews: 49
81%would recommend this product
534 reviews
  • Alice
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    BEST after your supply comes in

    I got the willow pump at the beginning of my postpartum journey and I really would have given it 3 stars back then. I was trying to increase my supply (difficult to power pump with the Willow) and I couldn't massage my boobs that well. I also felt the pain of the little bit of waste every time I used milk bags or the containers. And I hated the containers b/c I kept forgetting to flip the valves back and forth and back again and end up spilling milk everywhere. BUT fast forward to month 3 and my milk is 3x more than before and I am loving the Willow. I spent the last few months using the Spectra S2 and Baby Buddha (which is already fairly portable) and the Willow is just on another level. I was getting must as much milk (if not more) than the other pumps and it was so easy to walk the dogs, cook, do laundry, etc with the Willow. I stopped using the milk containers and stuck to the milk bags - they're. Not cheap but the convenience is really all I care at this point. My only caveat is for folks who are huge producers. The milk bags cap out at around 4.5oz or so, which is perfect for me but if you're making 8oz on each side or something, then plan to pump less or stop in the middle to plug in a new bag. *This review was collected as part of a promotion.

  • KayeC J.
    Verified Buyer
    I recommend this product
    Willow Pump Gen 3
    Rated 5 out of 5 stars
    Perfect for this River Barge Operator

    I work on a river barge and cannot be sitting next to a power outlet all the time, not to mention being able to use my hands for maintenance work. This was a really good investment.

    I can’t say how this compares to other cordless, hands-free pumps, but I can say that it’s much better than the Medela pump I started pumping with. I can slip these guys on and off pretty quickly after some learning and practice. Awesome!

    A few side notes:

    This isn’t a low profile gadget. Once you have them on your boobs, they will look a lot bigger (at least to me) and they will stick straight up and out. This made me a little self-conscious walking around, although people probably wouldn’t notice that much.

    Also, I had a few minor issues technology-wise but was they were very easy to fix without technical support. One pump unpaired itself while pumping so it didn’t record the milk amount but continued to pump nonetheless.

    Lastly, the only other thing I had a little trouble learning was not securing my bra at the right time to maintain suction so it would give me a warning, but that’s user error on my part.

    WP Profile picture for Willow Pump
    Willow Pump
    3 years ago

    Thanks for sharing your feedback and review! We're so glad Willow's been a great investment for you!

  • Lauren
    Verified Buyer
    I recommend this product
    Willow Pump Gen 3
    Rated 5 out of 5 stars
    Sweet freedom

    Absolutely the best part of this pump is the freedom it gives you. Aside from that I went from having a nightstand that was covered in bottles and a total disaster to a very simple set up. I tend to use the bags because they are much easier to use than the containers, but I’m still working on learning how those work. The suction on these is impressive and I find that I need to use the lower suction, which still gives me more milk than my old pump. I love the app and the timer feature. The only downside is that I'm a small person and I look like I got massive fake boobs when I walk around in these. One small piece was broken upon arrival and customer service covered it under the 90 day warranty no problem.

    WP Profile picture for Willow Pump
    Willow Pump
    3 years ago

    Great review! Thank you for taking the time to share!

  • Jessica
    Verified Buyer
    I recommend this product
    Willow Pump Gen 3
    Rated 5 out of 5 stars
    Liberating!

    The willow pump allows me to multi task. I’ll get the pump attached and get to work, before I know if the container is full, I’m not waiting around to finish pumping. I’m getting things done and pumping. As a mom you have a million things to do and multi tasking is important- this pump lets you get things done! This pump is also super effective, I haven’t had to go longer than 10-15 minutes for a session. I also love that you can use bags or the containers.

    WP Profile picture for Willow Pump
    Willow Pump
    3 years ago

    Yay!! This is exactly why we do what we do! Loved reading this!

  • Crystal H.
    Verified Buyer
    I recommend this product
    Willow Pump Gen 3
    Rated 5 out of 5 stars
    Gen 3 rocks!

    Love the magnets and has even better suction!!

    WP Profile picture for Willow Pump
    Willow Pump
    3 years ago

    Yay!! We think Gen 3 rocks too! :)

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